Seth’s relationship with hair began in his father’s Milwaukee salon, where he spent his summers watching, learning, and developing an appreciation for the craft. After beauty school, he moved to Miami to work at Sassoon under Susie Kim and Martyn Duff, building a strong foundation in precision, discipline, and intentional shape. He also helped facilitate haircutting classes, beginning his long standing relationship with education.

Seth later moved to New York, where he worked with Ezel Mustafa, Tim Rogers, and Sally Hershberger. There, he expanded his approach to include softer shapes, natural movement, and a more personal sense of style. He learned to balance technical precision with ease and individuality.

His international career has taken him across fashion, editorial, entertainment, music, and commercial work. He has collaborated with leading hair, fashion, and lifestyle brands, as well as artists and clients including Annie Leibovitz, Amazon, Barneys New York, Polo Ralph Lauren, David Arquette, Ashley Greene, Justin Long, Denzel Curry, and Margo Price and many others.

Working between Chicago and Mexico City, Seth creates hair that is thoughtful, versatile, and personal. His approach begins with understanding each client, including their features, lifestyle, and sense of self, before creating a shape that feels intentional but never overworked.

His goal is not to recreate one specific look, but to create hair that feels right for the person wearing it.